Trades above RRP even while in production (StockX ask $92).
Jellycat retires quietly — get an email the moment the Heart Dragon disappears from shops, before prices jump. Free during beta.
Is the Jellycat Heart Dragon retired?
No — the Heart Dragon is still in production and available at retail (RRP $75). We track it daily and will flag it the moment it disappears from shops.
How much is the Jellycat Heart Dragon worth in 2026?
Recent marketplace sales put the Heart Dragon at $85–$120, with a typical value of $95 in very good condition — about ×1.3 its original retail price.
What was the original retail price of the Heart Dragon?
The Heart Dragon (Large 50cm) retailed for approximately $75.
Is the Heart Dragon going up in value?
Yes — recent sales show an upward trend. Trades above RRP even while in production (StockX ask $92).